EST. MMXXIV · VAIL, COLORADO
East Side is the Best Side
Sure, you'll hear the occasional Jake brake from Vail Pass. We barely notice anymore. We're too busy chasing trails, cold creek dips, and one more lap into the village.
The Shop
Wear the east side
Our story
best side of the valley
We may get a little more shade on the eastside, but East Vail more than makes up for it with incredible hiking, refreshing soaks in Gore Creek, scenic bike rides into the village, and, of course, the occasional rumble of a semi's Jake brake as it descends Vail Pass—a sound that's simply part of mountain life.
From the Journal
Notes from the east end
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